ASTA River Cruise Expo 2024 SOLD OUT

Dates: March 13–16, 2024
Location: Amsterdam, Netherlands
Venue: Hôtel Mövenpick Amsterdam City Centre
Accommodations hosted onboard river cruise ships

The American Society of Travel Advisors welcomes you to Amsterdam, where picturesque canals and bike paths wind their way through historic neighborhoods and where centuries-old architecture meets modern vibrancy—all situated on the beautiful Rhine River.

Amsterdam's dynamic atmosphere extends throughout cultural treasures, culinary delights and unforgettable experiences making it an ideal destination for both exploration and relaxation. Experiencing Amsterdam firsthand at the ASTA River Cruise Expo will give you a deep understanding of the city's unique charm, allowing you to authentically convey its cultural richness and diverse offerings to clients.

"The ASTA River Cruise Expo supports the very real idea that travel promotes peace, understanding, and empathy. Travel is the opportunity to connect with people and places around the globe at a time when the common bonds of our humanity are needed more than ever. As always, travel advisors stand ready to guide and advise this important work." - Zane Kerby, President & CEO of ASTA.


Event Highlights Include:

  • Receive first-hand training from the industry's top river cruise trainers
  • Meet and socialize with the senior leaders of the premier River Cruise brands
  • Visit and experience the river cruise destinations that will amaze and delight your clients

Interesting Facts:

  • Amsterdam is one of the most diverse cities in the world, home to people of 176 different nationalities.
  • Amsterdam was built in the 12th century among swampland by fishermen.
  • Amsterdam has over 1,700 bridges!
  • There are more than 160 canals that separate Amsterdam into 90 different islands.
  • Over 70% of locals bike to and from work and school every day.
  • National Tulip Day celebrates the national flower with a display of over 200,000 tulips in Dam Square.
  • Famous cheese originating from the Netherlands include Old Amsterdam, Edam and Gouda.
  • The Dutch Olympic team has won more Olympic speed skating medals than any other country.

Thank you to Our Event Partners

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