ASTA River Cruise Expo 2025

Dates: March 12-16, 2025
Location: Vienna, Austria
Venue: Messe Wien Exhibition Congress Center

Sold Out For Attendees! Supplier Registration Is Open. We are actively working to secure additional ships to participate in the Expo. If we are able to increase inventory, we will open up these spaces to individuals registered for our wait list in the order their name was added. For the best chance to attend, add your name to the list now!

The American Society of Travel Advisors invites you to Vienna, a city where grand palaces and elegant boulevards intersect with cozy coffeehouses and vibrant cultural scenes — all nestled along the serene Danube River. 

ASTA's River Cruise Expo provides travel advisors with a unique opportunity to experience the best of European river cruising. With event accommodations (including dining) right on the ships themselves, plus industry-leading educational opportunities, networking and open access to tour each ship, attendees have an opportunity to supercharge their river cruise sales.

Vienna's rich tapestry of history and modernity unfolds through its artistic masterpieces, culinary adventures, and captivating experiences, rendering it a perfect destination for both discovery and leisure. Immersing yourself in Vienna during the ASTA River Cruise Expo will provide you with profound insights into the city's distinctive allure, enabling you to accurately portray its cultural opulence and multifaceted attractions to your clientele. 

"The ASTA River Cruise Expo supports the very real idea that travel promotes peace, understanding, and empathy. Travel is the opportunity to connect with people and places around the globe at a time when the common bonds of our humanity are needed more than ever. As always, travel advisors stand ready to guide and advise this important work." - Zane Kerby, President & CEO, ASTA


Event Highlights Include:

  • Exclusive training from leading river cruise experts
  • The opportunity to inspect all participating ships and learn about their distinct features, amenities and services
  • Network with top executives and sales leaders from premier river cruise brands
  • Explore breathtaking river cruise destinations sure to impress your clients
  • Exclusive availability for post-Expo cruise sailings

Vienna Fast Facts:

  • Immerse yourself in Vienna's enchanting blend of Baroque architecture, regal palaces, and vibrant cultural scenes. From its iconic coffeehouse culture to its rich artistic heritage, Vienna beckons with a tapestry of history and creativity waiting to be explored along the Danube. 
  • Vienna boasts more than 1,700 acres of vineyards within the city limits, offering unique wine-tasting opportunities along the Danube. 
  • The city is home to more than 100 museums, including the world-renowned Museum of Art History and the Belvedere Palace. 
  • The iconic Vienna State Opera hosts around 350 performances each year, showcasing world-class opera and ballet productions. 
  • Vienna's Naschmarkt is one of the oldest and largest outdoor markets in Europe, offering a vibrant array of fresh produce, spices, and international delicacies. 
  • The city is famous for its traditional Viennese cuisine, with dishes such as Wiener Schnitzel, Apfelstrudel, and Sachertorte delighting taste buds along the riverbanks. It's coffeehouse culture dates back to the 17th century. 
  • Vienna is known for its stunning architecture, including the Gothic masterpiece of St. Stephen's Cathedral and the opulent Schönbrunn Palace. Other architectural marvels include the Hofburg Palace, the city's Hundertwasserhaus, Musikverein and the Danube Tower. 
  • The Prater amusement park features the historic Wiener Riesenrad Ferris wheel, offering stunning panoramic views of the city and the Danube River. Other outdoors activities include: the Danube Island, Wienerwald, Belvedere Gardens and the world’s oldest zoo.  

Thank You to Our Participating River Cruise Brands


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